Nutri-Grain NZ: Nutri-Grain BOLT

This case study looks at Nutri Grain Bolt, a New Zealand breakfast brand, that engaged with Google's Cardboard to bring teenagers onboard by giving them a VR headset, after a series of campaigns targeting mums.

Nutri-Grain: Nutri-Grain BOLT

Brand: Nutri-Grain

Agency: Geometry Global New Zealand

Launch Date: November 2015

Background

Nutri-Grain had lost relevancy with its younger audience, sales were down and brand engagement at an all-time low. The objective was to turn this decline around and make the brand contextual again amongst teen males.

Insight

Nutri-Grain had lost its way with teens, and through connecting more with mums in recent years to tackle the sugar battle, had lost sight of its core teen audience.

Kellogg’s needed to drive the request for purchase by capturing the attention of 12-16 year...

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