Nissan Innovation Station, at London's O2
Campaign details
Agency: TROClient: Nissan Motor (GB) LimitedCategory: Brand BuildingCountry: UK
Background
On the back of a successful pitch process Nissan was tasked with the challenge of re-launching Nissan's 363-day-a-year brand centre at London's iconic O2 – "The world's most popular music and entertainment venue". With an annual footfall of 8.3 million, the space provides an excellent opportunity to showcase the Nissan brand to a large, and captive audience.
Knowing that most people research car brands heavily online before visiting car dealerships, the objective was to help...