Nissan: The Detour

This case study describes how Nissan, the automotive brand, created a virtual test drive experience to bridge the gap between consumers researching cars online and booking a test drive.

Nissan: The Detour

Campaign Summary

This campaign capitalizes on core brand identity — Nissan's reputation for innovation that excites by providing a digital experience that proved Nissan's Rogue makes every drive more exciting. Car shoppers spend a lot of time researching online, but nothing quite compares to actually getting behind the wheel. To bridge the gap and introduce the new Nissan Rogue compact crossover, "The Detour," was created, a full-throttle, cinematic, Google Maps-powered virtual test drive on an interested shopper's own street. After launching, the Rogue was the #1 most popular model onsite, and those who took the Detour spent...

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