Nissan Micra: In sync with the city

The Nissan Micra has the reputation in the UK of being a reliable and uncomplicated small car, and thus attracts a loyal clientele.

Nissan Micra: In sync with the city

Tullo Marshall Warren

THE TEAM

Daren Kay - Executive Creative DirectorAlex King - WriterNick Hurst - Account DirectorAlison Janes - Senior DesignerAlastair Hutchison - Creative DirectorJane Rennie - Senior ProductionClare Treppleton - Art DirectorDavid Napier - Account DirectorRoz Hase - PlannerAlex Harold - Digital Project Manager

WHAT IS WONDERFUL ABOUT THIS WORK?

We created a highly personalised CRM campaign to seek out the hottest prospects among existing owners, with a key launch piece showing...

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