Nirmal: Marks for Sports

This case study discusses how Nirmal Lifestyle, the urban infrastructure developers, started an advocacy movement to gain greater recognition for sport in Indian society.

Nirmal: Marks for Sports

Mou Roy and Aditya Kanthy

Campaign details

Brand owner: Nirmal LifestyleAgency: DDB Mudra GroupBrand: NirmalCountry: IndiaChannels used: Branded content, Events and experiential, Internet – microsites, widgets, Public relations, Television, Word of mouth and viralMedia budget: 500k – 1 million

Executive summary

'The final medal tally at the recently concluded Beijing Olympics puts India at the 50th position among the 87 countries in the list.' – The Hindu, 30 August 2008.

For a country with more than a billion people, India's sporting achievements were...

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