Nido Fortified: I love mama
Marie Abiad and Anthony Giordano
Campaign details
Brand owner: NestleLead agency: MEC and PublicisContributing agency: Thampy Budget: 5 - 10 millionCountry: Bahrain, Kuwait, Lebanon, Oman, Pan Arab, Qatar, Saudi Arabia, United Arab EmiratesIndustry: Milk and dairy drinksMedia: Earned media, buzz, Email marketing, Events and experiential, Internet - display, Internet - microsites, Internet - search, Mobile and apps, Online video, Packaging and design, Point-of-purchase, in-store, Print - general, unspecified, Public relations, Social media, Television
Executive summary
This case study shows how Nido Fortified,...