New Blood: Reinvigorating interest in the marketing profession

John Wolfe

This article looks at the problem of attracting talent to the marketing profession, as the profession undergoes massive change; a situation that demands marketing practitioners clearly define its evolving role in American business.

New Blood: Reinvigorating interest in the marketing profession

John Wolfe

Perhaps more than ever, the marketing industry is struggling with an issue that lies at the very core of its being and will affect virtually every aspect of its future growth and overall success: talent - how to attract it and how to retain it.

In June of this year, LinkedIn published a global study of what the company called "Top Attractors," which were defined as "powerful employer brands that bring in top talent, and inspire them to stay." The U.S. portion of the list was sprinkled with names like...

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