Brand: Netflix
Agency: AvatarLabs
Campaign Summary
For the worldwide rollout of new TV show Narcos, American entertainment company Netflix devised a completely innovative production plan, with different ads targeted at different international territories, all delivered from a single dynamic feed.
The innovative marketing approach was dubbed "The dynamic, global toolkit."
All videos, messaging material (in multiple languages), trailers and rollover character reveals were modular, and could be modified to target different international audiences.
Narcos was a major hit around the globe from the very first days since its release, as fans binge-watched the first ten episodes and Netflix...