Campaign details
Brand: Nestlé Purina Pro PlanBrand Owner: Nestlé SingaporeAgency: MashwireCountry: SingaporeIndustries: PetcareMedia Channels: Content marketing, Integrated, Online video, Point-of-purchase, in-store, Sales promotion, Social media, Websites & microsites, Word of mouth, advocacyBudget: Up to 500k
Executive Summary
Purina being the smallest dog food brand in Singapore, the agency had the challenging task of increasing its market awareness and share in Singapore. With the festive period approaching and the insights that dogs are one of the top-trending topics online, we combined these elements into a campaign never before...