Campaign details
Brand/Sponsor: Natural Resources Defense Council
Title: Save the Food
Campaign Cost: $100,000-$1 million
Campaign Scope: National
Advertising Agency: SapientNitro
Product Type: PSA
Campaign Start: 04/20/2016
Campaign Ends: 08/31/2016
Campaign Ran: USA
Campaign Description: food waste awareness
Campaign Summary
The SAVE THE FOOD campaign aims to raise awareness and change behaviors around food waste in the U.S. The integrated campaign launched on April 20th and will run for the next three years. The communications hierarchy uses Broadcast TV, Online Film, Digital Banners, pre-roll ads, press, and out-of-home to raise...