Natural Resources Defense Council: Save the Food

This case study explores how Natural Resources Defense Council, a non-profit international environmental advocacy group, launched an ongoing, national campaign in the US to raise awareness and change behaviour regarding food waste.

Campaign details

Brand/Sponsor: Natural Resources Defense Council

Title: Save the Food

Campaign Cost: $100,000-$1 million

Campaign Scope: National

Advertising Agency: SapientNitro

Product Type: PSA

Campaign Start: 04/20/2016

Campaign Ends: 08/31/2016

Campaign Ran: USA

Campaign Description: food waste awareness

Campaign Summary

The SAVE THE FOOD campaign aims to raise awareness and change behaviors around food waste in the U.S. The integrated campaign launched on April 20th and will run for the next three years. The communications hierarchy uses Broadcast TV, Online Film, Digital Banners, pre-roll ads, press, and out-of-home to raise...

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