Médiamétrie: Measurement of new forms of TV consumption (4-Screen TV/ Video Measurement)

This paper describes a system by Médiamétrie which measures the audience for TV programmes in France across four screens: TV, desktop, tablet and smartphone.
  • Every day, three million people in France watch television on internet-enabled devices - computers, smartphones and tablets - leading to a need for innovation in TV and internet audience measurements.
  • Clients subscribing to the four-screen measurement system can learn the average number of viewers per screen and per mode of consumption (live, time-shifted or catch-up) for each programme.
  • The data involves all TV programmes being tagged on the internet via eStat Streaming, a tool that measures audio and video streaming consumption in real time on all types of devices....

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