Myth vs. fact: Connecting with Asia's senior class

This paper looks at connecting with seniors, a growing segment of the Asian population.

Myth vs. fact: Connecting with Asia's senior class

Dangjaithawin Anantachai

Introduction

While the aging phenomenon poses challenges to social and economic development, products and services that serve the needs of the senior consumers appear to be underdeveloped, especially in Asia where the speed at which the population is aging continues to be relatively high. This paper illustrates a better understanding of the myth vs. facts about seniors and highlights the powerful strategies which resonant with this growing and high-spending group.

Background and Business Challenges

Figure 1. The Ageing Population Projected by the UN

The world is ageing rapidly, and the...

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