Motorcycles, Bicycles and Parts (American Industry Overview)

This paper provides an overview of the motorcycles, bicycles and parts industry in the United States.

American Industry Overview: Motorcycles, Bicycles and Parts

Industry Snapshot

The largest segment of this industry was motorcycles, which, after experiencing a downturn during the 1980s and early 1990s, roared back to consistently grow in popularity through the mid-2000s. Sales reached levels not seen since the motorcycle boom of the 1970s, topping the 1 million-unit mark in 2004, for example, as compared with 278,000 units sold in 1992. 2007 saw sales drop for the first time in 15 years, followed by another drop in 2008 to 880 million units sold.

Harley-Davidson is the dominant U.S. manufacturer of motorcycles, competing primarily with...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands