Mobile creativity: Track mobile performance

This article explores the implications for brands of the rise of the omnichannel consumer, and suggests ways advertisers can improve their consumer targeting.

Mobile creativity: Track mobile performance

Leo DalakosPerformics

The rise of mobile and the omnichannel consumer presents new challenges for brands. This article explains how success in this new reality will be built on consumer data and understanding, personalised and relevant experiences and crossdevice measurement/attribution.

Mobile creativity

This article is part of a collection of articles on creating responsive mobile advertising. Read more.

We're in the midst of a major sea change in how consumers discover, consider and buy products and services - online and offline. Consumers leverage more touchpoints, channels and devices than ever before. They don't...

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