P&G's Mobile Ambitions & Case Studies from Emerging Markets
Carlos Grande
This is one of a series of edited extracts from the Mobile Marketing Forum 2008. Other articles cover:
- Rethinking mobile segmentation and the iPhone's impact on advertising
- Turning FMCG onto mobile: Kraft, Arla and Unilever case studies from the Mobile Marketing Forum Budapest 2008
For all his reports from the event, visit WARC's Mobile Marketing Forum blog.
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Followers of Procter & Gamble's recent strategy announcements will hardly be surprised to learn that recruiting "low income consumers" in emerging markets...