Mobile Elite 2014: A report into mobile devices, content, social media and technology

This presentation summarises research into how business executives in EMEA, Asia and the US use mobile in their personal and working lives.
  • Of those surveyed, 83% were male, with an average age of 47 years and average annual income of $138k.
  • There are 4-5 mobile devices per household, with significant growth for Android smartphones, which outnumber iPhones in Asia and EMEA. 
  • More than 7 in 10 people access business content on their mobile devices, and the boundaries between work and leisure are blurring.
  • TV and mobile interact with each other - 73% watch television at the same time as using a tablet, while 56% have followed up on content on mobile devices as a result of seeing content on...

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