Microsoft: Encounters in the cloud

This case study explains how Microsoft, the technology company, used social media to increase awareness of its products in the Czech Republic.

Microsoft: Encounters in the cloud

Campaign details

Agency name: Wunderman PragueCategory: Small BudgetCountry: Czech Republic

Background

The client had two issues that needed to be tackled:

1) In 2013 the awareness of the product and its benefits still had reached the level the client expected although the launch was in autumn 2013 in the Czech Republic.

2) Low fan activity of Microsoft CZ on Facebook

Therefore the client requested to raise awareness for Office 365 and to activate the fan base. The message was that using Office 365 is easy, fun and helpful. The social...

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