Michelin PS4 Tyres: Road Stories with Michelin
Campaign Details
Brand: Michelin PS4 TyresBrand Owner: MichelinLead Agency: MECContributing agencies: GOGO PROJECT HOUSECountry: TurkeyIndustry: Tyres, fuel, accessories, servicesChannels used: Content marketing, Product placement, Social media, Websites & microsites, Word of mouth, advocacyBudget: Up to 500k
Executive Summary
Inspired by Michelin's star heritage that focused on Road Stories from its birth, we wanted to take this story one step further, and closer to people's hearts. Michelin had 2 dramatic...