Campaign details
Brand/Sponsor: Mein Kampf - against racism
Title: Mein Kampf - against racism
Campaign Cost: low-budget (under $100,000)
Campaign Scope: National
Advertising Agency: Ogilvy Germany
Product Type: Mein Kampf - against racism
Campaign Start: 01/01/2016
Campaign Ends: 12/31/2016
Campaign Ran: Germany
Campaign Description: new product launch
Campaign Summary
Cause: Hitler's "Mein Kampf" (My Struggle), the Nazi propaganda book, can be published once again in Germany after its 70-year copyright expired - while new right-wing extremism grows. Strategy:
- reclaim the conception of the words "Mein Kampf" from the Nazis
- create...