Campaign details
Brand: McDowell's No. 1 Soda TrademarkBrand Owner: USL DiageoLead Agency: DDB MudraContributing Agencies: Mindshare, 7EgdeCountry: IndiaIndustries: Spirits & liquorsMedia Channels: Cinema, Content marketing, Online video, Public relations, Radio, Social media, Television, Websites & micrositesBudget: 1 - 3 million
Executive summary
McDowell's No. 1TM, one of India's largest FMCG brands is built on the platform of brotherhood – deep bonds of friendship (Yaari in Hindi) that are akin to the ties of family. The brand sought to use a robust content strategy to...