Campaign details
Brand: McDowell's No. 1 Soda TrademarkBrand Owner: USL DiageoLead Agency: DDB MudraContributing Agencies: Mindshare, 7EgdeCountry: IndiaIndustries: Spirits & liquorsMedia Channels: Online video, Public relations, Social media, Word of mouth, advocacyBudget: Up to 500k
Executive summary
Indian spirits brand McDowell's No.1 had undergone a repositioning exercise in 2014 to strengthen is relevance to young India. Taking this forward, we wanted to be present and participate in conversations on India's largest and most watched arena – cricket. And we wanted to focus on short-form cricket (T20...