Mazda 6 - 'Soul of a Sports Car'
Brand Name: Mazda Client Name: Mazda Motor EuropeAgency Name: J. Walter Thompson GmbH & Co. KGCategory for this Entry: Automotive
Summary
The launch of the new Mazda6 in the all-important 'family' segment was much more than just the launch of the new car. The Mazda6 'Soul of a Sports Car' campaign was used to 'place a stake in the ground' and re-launch the Mazda brand as the brand...