Master Kong: KSF - Kung-fu of Noodles
Campaign details
Brand: KSFBrand owner: TingYi(Cayman islands)holding Corp.Lead agency: TrioisobarContributing agencies: Isobar, Carat, DentsuCountry: ChinaIndustry: Food industry (general)Channels used: Cinema, Content marketing, Events & experiential, Internet - microsites, Mobile & apps, Online video, Outdoor, out-of-home, Packaging & design, Sales promotion, Social media, TelevisionMedia budget: 5 - 10 million
Executive Summary
Almost every Chinese eats instant noodles. The competition in this category is fierce. As instant noodles are a low-involvement category, it is getting harder for KSF, a Taiwanese...