Mars - Snickers: Don't App When You're Hungry

This case study describes how Snickers, an international chocolate bar brand, used silly mobile apps to maximise engagement with New Zealand consumers.

Mars - Snickers: Don't App When You're Hungry

Executive summary

Product Description:

Our primary product was Snickers - our job was to take the global platform of 'You're Not You When You're Hungry' and bring it to life in the digital space for NZ consumers.

Objective of the Campaign:

The SNICKERS(R) global advertising platform, "You're Not You When You're Hungry" has been explored through numerous TV executions, in print and OOH, since its launch in 2010, yet long-running campaigns need fresh creative to ensure they do not become tired or predictable. We were tasked with creating a new and interesting...

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