Marketing's last stand (Landor Perspectives 2011)

Uri Baruchin

The marketing community is divided in its attitude to the internet - digital radicals on one side, traditional conservatives on the other - but it needn't be so, argues this article.

Marketing's last stand (Landor Perspectives 2011)

Uri BaruchinLandor

They say time flies when you're having fun. Perhaps it flies even faster when you're confused. Even though the first commercial website, O'Reilly Media's GNN, launched nearly two decades ago, in August 1993, the marketing community's attitude toward the Internet is still split between two mutually exclusive attitudes, which eye each other suspiciously.

On one side we have the bright-eyed and bushy-tailed evangelical digital radicals, declaring digital to be the end of marketing as we know it, if not the end of marketing, period. On the other side, glaring at them...

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