Marketing to children: the role of co-creation and humour for the LOL generation
Lena RolandWarc
The use of co-creation techniques and the importance of fun to the "debt and doubt" generation were some of the themes explored at Kids and Youth Research: Understanding and Engaging Generation Z, an event held by the Market Research Society in London in January 2015.
Co-creation
Britvic, the soft drinks company, described how it used co-creation techniques to help inform its strategy.
Emma Worrollo, managing director, The Pineapple Lounge, and Ounal Bailey, director of consumer innovation at Britvic, the soft drinks company,...