Makemytrip: Tapping into people's holiday ambitions – Dil To Roaming Hai
Someshwar Mehra, Gulshan Singh and Partha Sinha
Campaign details
Brand owner: Make My TripLeading agency: Publicis CommunicationsContributing agency: Mediacom, IBS Digital Solutions and GVM PRBudget: 1 – 3 millionCountry: IndiaIndustry: Travel agents, tour operatorsMedia: Games and competitions; Integrated; Internet - microsites; Online video; Outdoor, out-of-home; Public relations; Radio; Social media; Television
Market background and cultural context
Makemytrip.com is the pioneer of online travel in India, which has gone from strength to strength on the back of...