Macy's makes a play on multicultural, millennial consumers
Geoffrey PrecourtWarc
"The look and feel for 50 years of fashion was Skinny Minnie," Tim Teran, svp/consumer insights and strategy at Macy's, told the Advertising Research Foundation's (ARF) 2014 Industry Leadership Forum.
"It was the blonde-haired girl from Greenwich with blue eyes, and she couldn't be any thinner, and she could never be thin enough and skinny enough." For generations, Teran recounted, America was all about skinny, whether the icon was Twiggy in the sixties or Farrah Fawcett in the seventies.
When the US was skinny, Macy's was thin right...