MILO Cans: Twisted Football

This case study describes how MILO, the Malaysian nutritional beverage brand, targeted the teen market.

MILO Cans: Twisted Football

Ahmad Farris Baharom Alam Shah and Mindy Yap

Campaign details

Brand owner: NestleAgency: Ogilvy & Mather Kuala Lumpur, MalaysiaBrand: MILOCountry: MalaysiaChannels used: Branded content, Email marketing, Events and experiential, Games and competitions, Internet - display, Internet - microsites, widgets, Online video, Other and ambient media, Point-of-purchase, in-store media, Public relations, Sales promotion, Social mediaMedia budget: Up to 500k

Executive summary

When your brand is thestaple drink of every small kid in the country, chosen by mums for its nutritional, energy-giving properties, entering the...

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