Campaign details
Brand/Sponsor: Love Yourself
Title: #staynegatHIVe
Campaign Cost: low-budget (under $100,000)
Campaign Scope: National
Advertising Agency: Dentsu Jayme Syfu
Product Type: Social Education
Campaign Start: 11/30/2015
Campaign Ends: 02/19/2016
Campaign Ran: Philippines
Campaign Description: civic/social education
Campaign Summary
In just six years, HIV cases in the Philippines grew by a whopping 1038%, leading the World Health Organization to identify it as having the fastest growing AIDS epidemic in the world. The problem: people weren't getting themselves tested. But HIV can be part of anyone's story. In 2015, Love Yourself,...