Love Yourself: #staynegatHIVe

This case study explores how Love Yourself, a non-profit organisation offering free HIV testing, launched a campaign to inform Philippine nationals that HIV can be part of anyone's story.

Campaign details

Brand/Sponsor: Love Yourself

Title: #staynegatHIVe

Campaign Cost: low-budget (under $100,000)

Campaign Scope: National

Advertising Agency: Dentsu Jayme Syfu

Product Type: Social Education

Campaign Start: 11/30/2015

Campaign Ends: 02/19/2016

Campaign Ran: Philippines

Campaign Description: civic/social education

Campaign Summary

In just six years, HIV cases in the Philippines grew by a whopping 1038%, leading the World Health Organization to identify it as having the fastest growing AIDS epidemic in the world. The problem: people weren't getting themselves tested. But HIV can be part of anyone's story. In 2015, Love Yourself,...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands