Looking to achieve new product success? Listen to your consumers

This report explores how innovative products allow customers to remain relevant, and to turn a greater profit even in tough economic times.
  • The survey conducted across 60 countries and 30,000 consumers in both developed and developing markets found that the drivers of new product purchasing included affordability, health, convenience, and its environmental impact.
  • Of the 11 markets with the highest percentage of early adopters of new products, 9 of them were developing economies.
  • The top three sources for new product awareness, globally, were Friends/Family at 56%; TV adverts at 52%, and in-store advertising at 48%....

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WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

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* Top 10 brands