Local watch: Where you live and its impact on your choices

This article defines the American 'local digerati' - people who use the internet for local information - and presents a series of statistics about their habits.
  • Americans are watching increasing amounts of video content every day, but habits around live, time-shifted and online viewing vary by location.
  • Advertisers should look to the difference in viewing patterns on the local level to better understand consumers, and consider placing ads on local TV stations....

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