Liquor advertising and consumption in the United States: 1971–2008
Gary B. Wilcox and KyungOk Kacy Kim
University of Texas at Austin
Heather M. Schulz
University of Nebraska at Kearney
Introduction
Distilled spirits (liquor) consumption in the United States has been an area of social concern as well as governmental regulation since the first settlers brought their alcohol with them to the colonies. From those early times to the years following the Civil War, American spirits developed into an industry in which a sizeable amount of revenue was generated both by producers and by governments through taxation. Battles between...