Lion: WILD

Alexandre Sanou

This case study describes how Nestlé used internet personalities in a multi-platform campaign to launch its Lion Wild cereal to teens and young adults in France.

Campaign details

Brand: Lion WILDBrand Owner: Cereal Partners WorldwideLead Agency: McCann ParisContributing Agencies: PerformicsCountry: FranceIndustries: Breakfast cerealsMedia Channels: Content marketing, Online video, Social media, TelevisionBudget: 1 - 3 million

Executive summary

What does it take to get teens excited about a newcomer in the breakfast cereal aisle?

To find out, Nestlé France commissioned McCann to create a campaign for the launch of Lion Wild – a new product variation in the Lion Cereal family – a pillow-shaped cereal with a crunchy caramel shell and chocolate...

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