Likes into litres: How Vodka Cruiser used social to drive sales
Lauren Brumley, Zac Martin and Calvin Lyon
Campaign details
Brand: Vodka CruiserBrand owner: Asahi Premium BeveragesLead agency: Cummins&PartnersCountry: AustraliaIndustry: Pre-mixed drinksChannels used: Email marketing, Social mediaMedia budget: Up to 500k
Executive Summary
As the summer fades, so do the sales of Vodka Cruiser.
To address the 2015 winter sales challenge, Vodka Cruiser turned to their most loyal fans –the Vodka Cruiser Facebook community. For two years Vodka Cruiser invested in building an audience of the brand's...