Lifebuoy: Saving lives with soap
Saji Abraham and Pooja RawatLowe Lintas & Partners, Mumbai
Campaign details
Brand owner: UnileverAgency: Lowe Lintas & Partners, MumbaiBrand: LifebuoyCountry: Kenya, Nigeria, India, IndonesiaIndustry: Public healthMedia budget (USD): $500k - $1 millionChannels used: Events and experiential, Internet - display, Internet - general, Internet - microsites, widgets, Mobile and apps, Newspapers, Online video, Outdoor, out-of-home, Public relations, Radio, Social media, Television
Executive summary
The world's largest hygiene and cleansing brand, Lifebuoy, wanted to address the problem of two diseases afflicting the world's...