Lifebuoy: Handle on hygiene

This case study explains how hygiene brand Lifebuoy increased sales in the Middle East by inventing a branded attachment that killed germs on shopping trolley handles.

Advertiser: UnileverAgency: Geometry Global - DubaiCountry: China, United Arab Emirates

Objectives

Everyone knows that germs exist in the most obvious places i.e. toilets, kitchen surfaces, trash bins, swimming pools etc. But not everyone knows that they also hide in unexpected places such as office desks, supermarkets, restaurant menus, mobile phones, etc. The most alarming part is that we are often the main carrier.

Lifebuoy, one of Unilever's oldest brands and world's number one germ protection soap believes prevention is better than cure and its purpose is to help moms ensure their kids fall ill a little...

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