Libero: If they explain it with football, you get it
Lola Lowe & Partners
What were the objectives for the creative work?
This paper tells the story of a unique social campaign created for the Spanish football magazine: Libero.
As an independent, new player in the market, and with limited funds, we outplayed the competition in two ways:
- By selling the Libero brand rather than this week's issue, i.e. investing in brand advertising rather than in the tactical, content-led approach favoured by our competitors. We utilized football as a prism for a view on life, with its colloquial...