Agency: | Author: Sarah Newman |
Lets talk about sex: The European launch of Persona
A Unique Sexual Proposition
In 1995 we were presented with a bizarre-looking new product. It looked like a contoured white pocket calculator with a lid. It was one of those dinky pieces of consumer electronics (a bit like the Sony Walkman) that made you want to touch and feel it. Open it up and you find a button to push, a small screen, and a place to slot in dipsticks. But it was nothing to do with music, DIY, make up...
Unipath, the medical diagnostic division...