Lenovo Think Progress: Creating and executing an international thought-leadership content strategy

This case study describes how tech brand Lenovo used an integrated strategy to target IT decision-makers across eight key European regions in their own language.

Campaign details

Brand: LenovoBrand Owner: LenovoLead Agency: King ContentCountry: EuropeIndustries: Pcs, ComputingMedia Channels: Content marketing, Email marketing, Magazines - business/trade, Public relations, Social media, Websites & micrositesBudget: 500k - 1 million

Executive summary

Lenovo is the world's number-one PC vendor and a global leader in innovative consumer, commercial and enterprise technologies. Lenovo's product portfolio extends from PCs and mobile phones to data centre solutions, servers and storage. Lenovo engaged King Content's expertise to develop and execute a content marketing strategy to generate leads, strengthen brand awareness and...

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