Campaign details
Brand: LenovoBrand Owner: LenovoLead Agency: King ContentCountry: EuropeIndustries: Pcs, ComputingMedia Channels: Content marketing, Email marketing, Magazines - business/trade, Public relations, Social media, Websites & micrositesBudget: 500k - 1 million
Executive summary
Lenovo is the world's number-one PC vendor and a global leader in innovative consumer, commercial and enterprise technologies. Lenovo's product portfolio extends from PCs and mobile phones to data centre solutions, servers and storage. Lenovo engaged King Content's expertise to develop and execute a content marketing strategy to generate leads, strengthen brand awareness and...