Last of the handloom weavers: Why planners need to focus on the fundamentals of human nature

This article contends that in a wave of tech and media upheaval, short termism and shifting sands, planners should not waver from the fundamentally empathetic human-behaviour focus of the discipline.

Last of the handloom weavers: Why planners need to focus on the fundamentals of human nature

Jon SteelWPP

As our industry rides the wave of technological and media change, and increasing short-termism, planners need not only to engage with this shifting context but also stay focused on the fundamentals of human nature that have not changed, and remain the key to effective communication, in any medium.

The Future of Strategy

This article is part of a collection of articles on the future of strategy. Read more.

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