La grande guignolée des médis: The Face of Poverty is Changing
Agency: TAM-TAM\TBWA
Case overview
It provides an innovative and intelligent spotlight on modern-day poverty in a post-crisis economic period. Without being cloying or pointing a finger, the campaign's new communication approach reminded people why it's important to give to fight poverty. It quickly elicited broad attention from consumers and the media, and ultimately generated a significant increase in donations following several years of decline.
The client's business issues/opportunities
a) The Client's business, competition and relevant history:
For the last 15 years, La grande guignolée des médias (Media's Big...