L'Oreal’s five steps for customer-centric CX

Brooke Hemphill

The article outlines how L'Oréal learned from failure to improve the digital customer experience of its beauty brands.

L'Oréal's five steps for customer-centric CX

Brooke Hemphill

Technology is a "means to an end" and a "fabulous weapon" for marketers to have in their arsenal but it's not the be all and end all when it comes to customer experience, the Marketing Director for L'Oréal South Asia told the Australian Marketing Institute (AMI) Customer Experience Summit in Sydney.

Cameron Woods warned against brands using technology for the sake of it, saying: "We have to think really carefully about how it can enhance and enable a customer experience."

Woods has experienced first-hand the fall out of putting tech before the...

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