LBCI: Cheyef 7alak

This integrated corporate social responsibility campaign, for LBCi, a Lebanese broadcaster, aimed to tackle the societal problem of dangerous driving by generating behavioural and attitudinal change.

LBCI: Cheyef 7alak

Impact BBDO Beirut

Advertiser: LBCIBrand: LBCICountry: Lebanon

Objectives

LBCi is a public opinion leader, and a significant portion of the population, particularly younger generations, looked to it for reliable news and brave reporting. It is known as a people's station, and aims to use the power of the media to highlight and solve some of the problems in Lebanese society.

These are many, and varied, since years of war have left the country suffering from an absence of governmental accountability, inefficient laws, and a lack of civic education. Problems in Lebanese society...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands