Knorr: Sprout Where You're Planted: How Knorr Grew Its Business Using Mung Bean
Campaign details
Brand owner: UnileverLead agency: OgilvyOne Worldwide PhilippinesBrand: KnorrCountry: PhilippinesIndustry Sauces, seasonings, condimentsMedia: Online video, Radio, Social media, TelevisionBudget: 5 - 10 million
Executive summary
2014-2015 was very challenging for Knorr Cubes.Its biggest competitor came out with 9 ATL campaigns within the span of 9 months. Since saliency is key to drive purchase in this category, the competitor's aggressive efforts led to Knorr Cubes' value market share declining by as much as 10...