Kenco: Coffee vs. Gangs

This case study illustrates how Kenco, a coffee company, launched an educational campaign centered on fostering a younger generation of coffee farmers in Honduras, expanding its sales.

Kenco: Coffee Vs. Gangs

Helen St Quintin and Neil Godber

Campaign details

Client: MondelezAgency: J. Walter ThompsonBrand: Kenco

Summary

Kenco faced a potentially disastrous problem. The brand's focus on sustainability had become table stakes in the world of coffee, but brands can't just leave their ethics behind when the going gets tough.

Through digging into Kenco's roots, we found a rich story of a brand that had repeatedly fought to right wrongs and battle social prejudices.

We identified a modern social injustice at the origin of coffee in violent gangs and created an educational programme...

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