Kellogg's LOOP

Preeti Masceranhas

This case study shows how Kellogg's, a food brand, managed to quickly respond to social media trends and increase user engagement in India, using an Adaptive Planning Approach.

Kellogg's LOOP

Preeti Masceranhas

Campaign Details

Brand owner: Kellogg'sAgency: MindshareBrand: Kellogg'sCountry: IndiaIndustry: Breakfast cerealsChannels: Social mediaBudget: Up to 500k

Executive Summary

Need for adaptive in data driven and connected world – Kellogg's LOOP

One of the challenges these days a brand faces is to stay up to date with the in-market trends. With the popularization of social media, there is a new topic trending every hour, which brands can leverage to promote their products/ services in an innovative way.

The Loop reinvents media strategy and decision making...

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