Kaktus Ice Cream: Republic of Cactus
Miroslaw Smolewski
Campaign details
Brand owner: NestléAgency: LiquidBrand: Kaktus Ice creamCountry: Poland
Executive summary
This case study describes how Nestlé set out to increase sales of Kaktus Ice Cream by creating a communication platform called 'Republic of Cactus', which aimed to integrate the promotional activities across all channels. The campaign was a perfect example of how to communicate with a young target audience by perfecting the mechanisms of social media, and how precision planning can lead to synergies between actions. The result was a very rapid growth...