KAFA: Driving Change
Agency: Memac OgilvyClient: KAFABrand: KAFACity: DubaiCategory: Non-profit Organisations and Non-governmental Bodies
Background
Lebanon is a small middle eastern country where there's never been a law protecting women against abuse. In a male-dominated society that expects women to be submissive, there's also a cultural tendency not to report abuse or interfere in others' affairs, which has led to more women being killed by their husbands each year. We needed to encourage more women to start speaking up and push for a law to protect them against abuse. KAFA, a...