JuiceBurst: A story of explosive growth
Campaign details
Category name: BeveragesAgency: Williams Murray HammAdvertiser: Purity Soft Drinks
Executive summary
The successful relaunch of Purity Soft Drinks (PSD) owned JuiceBurst makes a powerful case for design effectiveness. It is the story of how Williams Murray Hamm’s (WMH) strategy and design teams worked with the brand owner over three years, reinventing, growing and nurturing their brand.
Profits have increased by 75%.
Improved performance
- Distribution has grown from one national outlet (Greggs) and approximately 300 independent shops to the brand retailing in WHSmith, Superdrug, One Stop, Whistlestop, Upper Crust, selected Tesco...